Marketing Operations Strategist, WellSky (Overland Park, KS / remote)
November 2023-present

Support the marketing team's use of Marketo, Salesforce, and ON24; review and offer feedback on marketing campaigns prior to launch; provide data hygiene, project management, and secretariat support for the Growth Marketing team.

Lead Editor, Digital Cartel Media (Miami, FL / remote)
September 2023-present

Write client briefs, campaign summaries, market research reports, and other reference materials; review and edit website and ad copy.

CEO, Not A Businesswoman LLC (wherever you are)
September 2020-present

After years of side-hustling and odd jobs, I formally launched my one-woman-show: Not A Businesswoman. Services include: writing, copyediting, personal branding, resumes and cover letters, and social media management. Available for hire on Upwork.

Senior Communications Manager, bmgstrategies (Morristown, NJ / remote)
March 2022-September 2023

Strategized and created content for internal and external client communications such as emails, newsletters, press releases, video scripts, and blog posts; created organic content for and managed 10 client and agency social media accounts; edited and proofread written content to create consistency and adhesion to brand guidelines; served as project manager to ensure deadlines and deliverables are met.

Associate Director, Association Development Solutions (Naperville, IL)
June 2021-February 2022

Supported association foundation client with fundraising strategy and prospect research for a $5 million campaign; prepared fundraising collateral including pledge forms, brochures, and social media content; maintained client fundraising records and communications plan.

Content Strategist, Moxie Institute (San Diego, CA / remote)
October 2020 - December 2021

Executed strategy, created content, engaged with followers, and developed leads across Facebook, Twitter, Instagram, Pinterest, and LinkedIn using a video-first strategy. Contributed to YouTube strategy, content planning, and community management. Wrote and edited weekly email newsletters and blog posts.

Assistant Strategic Communications Director, Purdue University Athletics (West Lafayette, IN)
March 2019 - June 2021

Managed social media, website, emails, data analytics, and media relations for the John Purdue Club; developed capital gift proposals in collaboration with development officers, bringing in over $33 million; spearheaded communications support for the $18 million More Than A Game campaign: social media, emails, microsite, and media relations; led Athletics communications for Purdue Day of Giving, the largest 24-hour fundraiser in higher education; assisted with Purdue Athletics' website maintenance, feature writing, and magazine editing.

Assistant Director of Marketing, Army West Point Athletics (Highland Falls, NY)
May 2018 - March 2019

Developed marketing strategy for hockey and men’s/women's lacrosse focused on in-game experience, high-quality game production, and revenue generation; managed Army West Point Athletics’ social media accounts: Facebook, Twitter, and Instagram; secondary POC for football and men’s/women’s basketball game production; assisted with email marketing and graphic design.

Development Assistant, Army West Point Athletics (Highland Falls, NY)
August 2017 - May 2018

Developed and executed an integrated marketing and communications plan for the Army A Club; maintained records of gifts and constituents for a $7.4MM annual fund; assisted with game-day operations such as parking and transportation.

On-Field Personality, Syracuse Mets [Chiefs] Triple-A Baseball Club (Syracuse, NY)
April 2016 - July 2017

Facilitated up to six in-game promotions and giveaways on camera as the Fan Experience team leader; assisted with ballpark operations as needed; organized National Anthem groups and ceremonial First Pitches; maintained team Snapchat account during games.

tech stack

Adobe Campaign/FanOne, Blackbaud CRM, Bloomerang, Campaign Monitor, Canva, Classy, ClickUp, Constant Contact, Dreamweaver, Ellucian Advance/iModules, Google Analytics, Google Data Studio, Hootsuite, InDesign, Monday, Notion, Paciolan, Photoshop, Poppulo, Qualtrics, Salesforce Social Studio, SharePoint, Sidearm Sports, Slack, Squarespace

education

S.I. Newhouse School of Public Communications, Syracuse University
Master of Arts: Advertising, emphasis in Brand Management
June 2017

State University of New York at Binghamton
Bachelor of Arts: English Language and Literature, minors in General Anthropology and Health & Wellness Studies
May 2016