Associate Program Manager, WellSky (Overland Park, KS / remote)
November 2023-present
Optimize the marketing team's use of Marketo, Salesforce, and ON24; train team members on new software and processes; review and revise marketing campaigns prior to launch; provide data hygiene, project management, and secretariat support for the marketing operations team.
CEO, Not A Businesswoman LLC (wherever you are)
September 2020-present
After years of side-hustling and odd jobs, I formally launched my one-woman-show: Not A Businesswoman. Services include: writing, copyediting, personal branding, resumes and cover letters, and social media management. Available for hire on Upwork. Past/present clients include Moxie Institute, Digital Cartel Media, and Plumtree Baby.
Senior Communications Manager, bmgstrategies (Morristown, NJ / remote)
March 2022-September 2023
Strategized and created content for internal and external client communications such as emails, newsletters, press releases, video scripts, and blog posts; created organic content for and managed 10 client and agency social media accounts; edited and proofread written content to create consistency and adhesion to brand guidelines; served as project manager to ensure deadlines and deliverables are met.
Associate Director, Association Development Solutions (Naperville, IL)
June 2021-February 2022
Supported association foundation client with fundraising strategy and prospect research for a $5 million campaign; prepared fundraising collateral including pledge forms, brochures, and social media content; maintained client fundraising records and communications plan.
Assistant Strategic Communications Director, Purdue University Athletics (West Lafayette, IN)
March 2019 - June 2021
Managed social media, website, emails, data analytics, and media relations for the John Purdue Club; developed capital gift proposals in collaboration with development officers, bringing in over $33 million; spearheaded communications support for the $18 million More Than A Game campaign: social media, emails, microsite, and media relations; led Athletics communications for Purdue Day of Giving, the largest 24-hour fundraiser in higher education; assisted with Purdue Athletics' website maintenance, feature writing, and magazine editing.
Assistant Director of Marketing, Army West Point Athletics (Highland Falls, NY)
May 2018 - March 2019
Developed marketing strategy for hockey and men’s/women's lacrosse focused on in-game experience, high-quality game production, and revenue generation; managed Army West Point Athletics’ social media accounts: Facebook, Twitter, and Instagram; secondary POC for football and men’s/women’s basketball game production; assisted with email marketing and graphic design.
Development Assistant, Army West Point Athletics (Highland Falls, NY)
August 2017 - May 2018
Developed and executed an integrated marketing and communications plan for the Army A Club; maintained records of gifts and constituents for a $7.4MM annual fund; assisted with game-day operations such as parking and transportation.
On-Field Personality, Syracuse Mets [Chiefs] Triple-A Baseball Club (Syracuse, NY)
April 2016 - July 2017
Facilitated up to six in-game promotions and giveaways on camera as the Fan Experience team leader; assisted with ballpark operations as needed; organized National Anthem groups and ceremonial First Pitches; maintained team Snapchat account during games.
tech stack
Adobe Campaign/FanOne, Blackbaud CRM, Bloomerang, Campaign Monitor, Canva, Classy, ClickUp, Constant Contact, Dreamweaver, Ellucian Advance/iModules, Google Analytics, Google Data Studio, Hootsuite, InDesign, Monday, Notion, Paciolan, Photoshop, Poppulo, Qualtrics, Salesforce Social Studio, SharePoint, Sidearm Sports, Slack, Squarespace
education
S.I. Newhouse School of Public Communications, Syracuse University
Master of Arts: Advertising, emphasis in Brand Management
June 2017
State University of New York at Binghamton
Bachelor of Arts: English Language and Literature, minors in General Anthropology and Health & Wellness Studies
May 2016