The John Purdue Club is the development arm of Purdue Athletics, fundraising to directly support Boilermaker student-athletes. As the assistant strategic communications director, I maintained their social media platforms, website, email marketing, and any print collateral we used. The goal: tell our story well, promote our work, and draw fans in to support our efforts.
Our events were our key donor benefit, and after leaving Purdue I was lucky enough to stay on the team as a freelancer. Featured here is some of the print collateral, digital display, and social media graphics I have created for JPC events.
